The Plushie Dreadfuls World Map
What does a Map of the World look like through the filter of global Plushie Dreadful purchases?
With over 400 unique Plushie Dreadfuls designs across a range of mental / physical health, cultural, and identity topics selling to most countries around the world, one can put together a rather interesting picture. I gathered 2 years of sales data for our Top 20 markets around the world and created 4 slides you might find interesting! The first is a general breakdown based on sales of plushies in categories related to mood, identity, neuro / learning, physical / chronic health, and trauma / dissociation.
A Note on the USA: The preferences there basically match the global mix. Every other country is essentially defined by how it differs from the US.
The chart below provides a clearer picture of each country’s leading categories.
You can also loosely interpret the data as such:
Most emotionally open: Finland. 79% of its top-20 sales dollars are mood and health plushies, the highest of any country. It also has the biggest Anxiety Rabbit share, at 23% of its health sales.
Most moody: the Nordics. Denmark (42%), Sweden (41%) and Finland (39%) put the most of their health spending into mood, anxiety and stress products.
Most likely to buy a plush for the body: Belgium. It has the highest physical and chronic share, 19%, and leads on Chronic Pain Rabbit. Ireland and the UK are right behind.
Most romantic: Italy. 21% of its health-product spending goes to the Love Rabbit family, more than double the average.
Most varied taste: Ireland. 16 different health plushies made its top 20.
Most heavy-hearted plush collection: Japan. It has the top Depression, PTSD and CPTSD shares.
Putting aside categories, another interesting data point to look it is the simple “what sells the most in each country?” This chart excludes plushies that aren’t related to mental / physical health topics.
I’m starting to feel a little sad for Japan ?
The last chart. If we look at the overall mix of plushies sold (not just focusing on the mental / physical health designs), our #1 Best Selling Plushie around the globe is: The Cheshire Cat! Only Finland and Switzerland buck that trend – with Alice being #1.
Does the data align with your experience? Let me know in the comments.
And find a Plushie Dreadful to suit your mood via our Web Shop!
