Each of these dresses could have an alternate Chaos or Rage mode player is able to trigger at-will.
Explore through Wonderland collecting the elements necessary to craft the next outfit.
In some instances these become a sort of badge/skin representing the progress she's made. In other instances they might represent a concept or mask being forced on Alice by some dark aspect of her psyche. In all cases we might want to allow a certain degree of customization.
What differentiates your version of the Rage Dress from my version of that same dress? Maybe these Embroidered Patches we're creating? Imagine collecting those all over Wonderland and having the ability to affix them to dresses - each of them imbuing the dress with additional powers and features. Stick a Cheshire Cat patch on your Rage Dress and enable night vision along the invisibility.