Blog Posts


  • The Universal Trinity

    Dear Insane Children,  We hosted a Live Stream over on Twitch (and YouTube) yesterday. If you missed it…  https://www.youtube.com/watch?v=gpwhx6fpdec  You can watch the recording via that link. Lots of fun was had discussing the latest art, design, and story stuff around Alice: Asylum. And I gave everyone a sneak peak at the latest version of…


  • How To Blow Up The Internet

    Dear Insane Children,  Here’s “How To Blow Up The Internet In Three Easy Steps” by Joey…  Step 1: Draw Alice Step 2: Give Her Blue Eyes Step 3: <unable to fetch step three – disconnected from network connection> ….. bzzzzzzt Thanks, Joey!  The main image (top) is Joey’s original illustration. Below that (above) is an…


  • Decision Coin Is Here!

    Dear Insane Children,  Font Lord here, with a quick update showing off the current prototype of the “Decision Coin” that we have been talking about doing as a Patreon goal in the not too distant future. I think we can all agree that’s a fairly mighty coin, and exquisitely detailed (awesome job, Alex) Do you…


  • A Tangled Web

    Dear Insane Children,  We’re making good progress on the Asylum narrative. And there have been a couple of evocative scenes illustrated by our art team I think speak to the beauty and depth of the world we’re building.  I am loving the images created by Adam for Alice’s exploration of the Memory Mines. Among the…


  • A Streamless Thursday

    Dear Insane Children,  Font Lord here to just give you the sad news that there will be no regularly scheduled stream tomorrow. American has just done a little family travelling these last few days and add this to the insane amount of work that’s going on with Mysterious/Alice/Oz/Redacted stuff, we just need a bit more…


  • Plushie Streamfuls

    Dear Insane Children,  Font Lord here, letting you all know about a live-stream that’s happening at at 7PM PST on Thursday April 2nd for a Crowd Design session where we’ll review and discuss the latest Plushie Dreadful designs and samples. You can watch the stream on both…Twitch.tv/americanmcgee YouTube.com/americanmcgeeofficial Unfortunately, I won’t be there (although I…


  • HFWC – Home For Weirdo Content

    Dear Insane Children,  A few posts back, I shared a snippet from Monday (the online collaboration platform our pre-production uses to organize all their work)*** – where you could see my story text being converted into sketches and illustrations. All that content will eventually make its way into the Design Bible…  Anyway, that post featured…


  • Guess Who’s Back… Bumby’s Back!

    Dear Insane Children,  I thought he was dead! You did too! We all saw Alice push him under that train…  But don’t worry! We will NOT be bringing Bumby back to life in Alice: Asylum. I promise he’s dead and will remain so. Except… The Dollmaker. He’s going to make an appearance. Yikes. This will…


  • Prints, Streams and Fear!

    Dear Insane Children,  Font Lord here to tell you 2 things. 1) There’s only 2 days to go before April hits and it’ll be too late to change your tier to $75 if you’re currently thinking about taking part in the super ‘Double Print Month‘.DON’T MISS OUT on these 2 fantastic prints !!(And you’ll also…


  • Falling into Dark Judgement

    Dear Insane Children,  A big THANK YOU to everyone who participated in our Narrative Crowd Design discussion last week. And to all of you who sent follow-up comments and feedback. Lots of thinking is being inspired by your input. And we’ll have a follow-up on all of that soon.  In the meantime, the art team…